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$100

Women of Cannabiz Learning Series: Branding and Marketing Cannabis

August 21, 2018 @ 10:00 am - 5:00 pm

This Wonderful Place
Morrisville, VT United States

$100

August 21, 2018 @ 10:00 am - 5:00 pm

Website

http://thiswonderfulplace.com/event/women-of-cannabiz-learning-series-branding-marketing-cannabis/

Address

This Wonderful Place
Morrisville, VT United States

You’ve come up with the greatest product or idea on the world! How do you connect with your customers? How do they experience your brand? Learn the ins and outs of marketing, social media and branding and maximize your impact in a growing and competitive economy.

We’ll kick off the day with a presentation led by Heady Vermont CEO and Cofounder Monica Donovan on the basics of branding, both generally and specifically as it pertains to cannabis. Then we’ll break for a specially prepared lunch at 12:30, created by local professional chef Jillian Austin. Participants are encouraged to explore the property, take a walk, bask in sunshine, get to know people, or anything else you feel like doing!

After our break, we’ll return as Monica leads an in-depth afternoon session on cannabis branding and marketing, diving deep into the areas of marketing techniques, audience engagement and branding strategies, as well as marketing challenges unique to the industry. We’ll also break for a mini-group exercise, giving participants the opportunity to talk about their own ideas and projects. We wrap at 4:30 with a mini-networking hour, refreshments and an opportunity to mingle and converse.

Lunch is included in this daylong course. While you’re here, enjoy a walk on the property or the hot tub on the back deck! We’ll also have a complimentary gift for workshop attendees.

Ready to book? Reserve your spot here!

Branding and Marketing Cannabis Instructor: Monica Donovan

Monica Donovan is the co-founder and CEO of Heady Vermont. She brings more than 15 years of experience in business management, creative direction and editorial chops to this unique and groundbreaking platform, which has helped give voice to Vermont’s cannabis reform movement. She is also the Creative Director at JAM Creative, an agency specializing in creative content and digital marketing.

The Women of Cannabis Learning Series is a sequence of daytime retreats taking place the third Tuesday of every month from May through November. Each session in the Learning Series runs all day from 10 a.m. – 4 p.m. and includes presentations and demos by industry professionals from the Northeast. All sessions take place at This Wonderful Place in spring, summer and fall! Be sure to check out the other sessions happening this year.

August 21: Branding and Marketing
Sept. 18: Harvesting and Curing
Oct. 16: Intro to Cannabis Products (Part I)
Nov. 20: Intro to Cannabis Products (Part II)

Ready to book? Reserve your spot here!

The hot tub and back deck at This Wonderful Place in Morrisville, Vermont, a retreat center and event space founded by Dan and Taraleigh Weathers.

The Barn at This Wonderful Place in Morrisville, Vermont.

The Gathering Barn at This Wonderful Place.