Press Release

Announcement of Massachusetts Cultivators Cup Brings First-Ever People’s Choice Competition & Music Event to Commonwealth

ART BY ROBIN EISENBERG.
ART BY ROBIN EISENBERG.
Monica Donovan 26 Jun 2021

Two-Day Event Enables Consumers to Become Judges of Licensed Cannabis Operators’ Products Followed By a Music Festival Headlined by Cypress Hill

Solar Therapeutics Reopens Adult-Use Cannabis Dispensary With Curbside  Pickup Beginning Monday, May 25, 2020SOMERSET, Mass. — The Farmacist and Solar Therapeutics today announced the launch of its inaugural Massachusetts Cultivators Cup – the State’s first-ever, people’s choice cannabis competition and music festival to be headlined by Cypress Hill.

The Massachusetts Cultivators Cup event is entirely centered around celebrating, welcoming, incorporating and building community around cannabis. Fans from all around the region are welcome to enjoy a safe environment featuring top-notch entertainment, diverse, upscale food, artisan and industry vendors and an epic cannabis experience.

“We couldn’t be happier to announce the inaugural launch of our Cultivators Cup event here in the Bay State,” said Jordan Carlson, Founder of theFarmacist. “We partnered with Solar Therapeutics and conceptualized this to be the crown jewel of cannabis tourism. We want this to be a platform where people can gather to celebrate cannabis culture, products, licensed cultivators, as well as local makers and artists.”

“We want this to be a platform where people can gather to celebrate cannabis culture, products, licensed cultivators, as well as local makers and artists.”

The Cultivators Cup was developed to empower and establish emerging licensed cultivators of cannabis while allowing for consumers to provide honest feedback of various cannabis and cannabis-infused products. Limited edition “judges’ kits” will be available for purchase at Solar Therapeutics’ retail dispensary in Somerset, MA beginning in August. Each kit comprises 28 individual 1-gram drams of flower from licensed cultivators in MA. Those who purchase judges kits become part of a true-blind cannabis competition to discover who grows the best grass in Mass.

“This is really an exciting time for all of us involved with the Cultivators Cup,” said Edward Dow, Solar Therapeutics, CEO. “We feel it’s so important to offer an event where we can celebrate this industry in a safe environment and empower our consumers to discover the multitude of stand-out cannabis operators – and their products – right here in Massachusetts.”

The Cultivators Cup Award Ceremony (Day 1):
The Cultivators Cup Award Ceremony enables participating cultivators an opportunity to meet and engage with consumers and potential buyers in the regulated cannabis market. Following sales of the judges kits, a private VIP award ceremony will be held in Somerset to announce the winner of the inaugural Massachusetts Cultivators Cup. The Awards Ceremony will feature premium live music/entertainment and upscale food/beverages.

The Cultivators Cup Music Festival (Day 2):
The Cultivators Cup Music Event (headlined by Cypress Hill) was built from the ground up to ensure the very best source of live entertainment. Attendees will experience an eclectic event featuring sold-out crowds enjoying stand-out performances, enhanced with a full-scale vendor fair and a variety of gourmet food providers and cocktails. Tickets can be purchased here. Sponsors/Vendors can learn more here & potential competitors can learn more here.

About Solar Therapeutics.
Based in Somerset, MA., Solar Cannabis Co. (Solar) is a 67,000 sq ft. vertically-integrated cannabis operator that cultivates and produces recreational marijuana/marijuana-infused products. To date, Solar is unlike any indoor cannabis manufacturing facility in America. With a commitment to sustainable and innovative practices, Solar’s flagship facility was designed to reshape the way cannabis is cultivated. Through the implementation of microgrid assets (solar arrays and high-efficiency, combined heat & power units), LED lighting and 90% water reclamation, Solar is able to produce premium cannabis while lowering its overall energy profile as well as generating over five megawatts (MW) of clean power on-site. Learn more at www.solarthera.com.

About theFarmacist
Founded in 2013, theFarmacist is an adrenaline-fueled luxury lifestyle brand with a focus on cultural community events, excursions and entertainment. theFarmacist is a leader in the cannabis event space, using experiential marketing to deliver cannabis-themed experiences for adult consumers, patients, caregivers, and cultivators alike. theFarmacist is among the first to create a platform for the community to gather and celebrate cannabis culture, products, farmers, and local makers/artists. theFarmacist has been a driver and facilitator of action as cannabis legalization was discussed, developed, and began to be implemented through medical and adult use programs in the New England region. For more info visit www.thefarmacist.com.

Media Contact: Derek Gould
Email: dgould@solarthera.com
Mobile: 413.244.8999

SOURCE: Solar Cannabis Co.

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