Euro Decals Helps Businesses Mark Their Territory
Logos + Swag = Getting the Brand Out There
Editor’s Note: This spotlight was written as part of a paid business partnership.
Many new cannabusinesses are eager to get their name recognized, but there are so many steps and options in the process of distinguishing their brand, that going it alone is frustrating. It can also use up precious time needed to create new products, fill orders, and find new vending outlets. The abundance of choices online becomes overwhelming, and without expertise in the art of logo design and how to effectively display that on swag, a business can burn up man-hours trying to save money and still not be truly satisfied with the final outcome.
Fortunately, there is a company that can do all the legwork to save you the headache. Euro Decals, based in Stowe, Vermont, is a one-stop shopping experience for promoting your brand, with a knowledgeable staff to provide experience and guidance in putting it all together.
Euro Decals was founded in 1994, introducing European-style oval decals to the US market. Although the “euro decal” is still their most popular item – they stock many designs for the New England and resort markets along the Eastern Seaboard – the business has greatly expanded its products and services in recent years under the tutelage of its new owner, Jeff Cooper.
“If you’re not sure what you are looking for, we can suggest certain products and help make sure your branding looks cohesive.”
Today their services include the ability to source a vast selection of handy items (swag) by working with suppliers across the globe. Chief Design Guru Jamie McVeigh can guide clients through appropriate merch selection, format their logo design so it looks best, and even help polish the logo itself.
“Whatever you want, we’ll get it,” she explained. “If you’re not sure what you are looking for, we can suggest certain products and help make sure your branding looks cohesive.”
The other half of the Euro Decals team in Stowe is Christine Vandeberg, who manages the business. Jamie describes the pair as “two like-minded, creative gals who wear a few hats, and lend them to each other sometimes.”
“A ton of cornfields near my house are now planted in hemp, a sign that times are hopefully changing in a positive way for Vermont’s agriculture.”
It was Jamie who thought of becoming a Heady Vermont Business Partner. “Cannabis is a growing industry in this state, and the business side of me thought there would be a need for labeling, marketing materials, and branding. The other side of me said, ‘… I’m a heady Vermonter!’”
Christine has used CBD oil for quite a while. “A ton of cornfields near my house are now planted in hemp, a sign that times are hopefully changing in a positive way for Vermont’s agriculture. As Jamie said, there’s a whole new industry here that may benefit from the services we offer. We pay attention to the current market and design trends in order to stay one step ahead.”
And the possibilities are endless. They carry familiar items like button pins, stickers, car magnets, koozies, coffee mugs, and tee-shirts, as well as more unusual products, like organic cotton tote bags, frisbees, fanny packs, stainless steel pints, and custom shaped ornaments.
“The favorite part of my job is making people’s artistic dreams come to life on usable products.”
“We’ve also been on a roll label kick lately,” Christine added. “They are not as durable as vinyl decals, but are more cost effective and are great for product packaging as well as adding a little something extra to stick everywhere. To mark your territory.”
Both women are looking forward to working with cannabis-related businesses. Jamie prefers working in sectors that give her more creative freedom. “The favorite part of my job is making people’s artistic dreams come to life on usable products. It’s fun to help people who aren’t sure what they’re looking for. We take their ideas and turn them into something tangible.”
Cannabis related businesses who want to get their brand better recognized should call, email, or walk into Euro Decals, located on the Mountain Road in Stowe. Euro Decals will also have a booth at the Vermont Hemp Fest at Burke Mountain on September 7th, so stop by and say hi.
Location: 626 Mountain Road, Stowe, VT 05672
Hours: 9:00 a.m. – 5:00p.m. Monday – Friday
Phone #: 802-253-2800 Toll Free: 800-650-3876